NoArt, Generative Brand Identity

Using Javascript and Css, a generative brand identity system was created to extend NoArt’s existing logo. NoArts Mission statement is “broadening the mind” by bringing people together to dance and create artistic experiences. Six hand-drawn dancers encircle the NoArt logo, positioned randomly through JavaScript code, creating unlimited unique compositions. The logo shuffles between red, black, and white, reflecting the colors of NoArt’s design system. This dynamic system is versatile, suitable for tickets, fashion merch, posters, social media, the website and motion work.