Pop Culture Magazine - Design, Copywriting, layout and concept by Karla Gruss

"Women Who Run" is a pop culture magazine focused on female track and field athletes who have made significant contributions to their sport by challenging conventional norms. The publication highlights a range of voices and explores niche subcultures within athletics. The design is functional, with rubbery waterproof newspaper stock, it can be taken to the track and stuffed in a training bag. It is designed to engage a broad audience, with an emphasis on motivating younger readers. In addition to athlete profiles, the magazine includes branded advertisements and original visual content. The overall aesthetic combines playful color with a sporty, minimalistic design approach. It plays with references to pop culture icons such as Tyler the Creator.