NoArt is a music collective founded by Anotre in Amsterdam. The label hosts music festivals, as well as events for fine artists, and recently launched a fashion spin-off. NoArts Mission statement is “broadening the mind” by bringing people together to dance and create experiences.
Inspired by Matisse's dancers, our goal was to create a generative identity that blends people, dance, and art. Six hand-drawn dancer outlines encircle the NoArt logo, positioned randomly through JavaScript code, creating unlimited unique compositions. The logo shuffles between red, black, and white, reflecting the colors of NoArt's design system. The shuffling of the positions reminds that people can be who they are, wherever they are.
This dynamic system is versatile, suitable for tickets, fashion merch, posters, social media, and the website.